:root{
  --teal:#0F6E56; --teal-d:#0A4E3D; --teal-l:#E1F5EE;
  --red:#C1272D; --carbon:#2B2F31; --grey:#6B7075; --bone:#F5F4F1; --white:#fff;
  --blue:#185FA5; --amber:#8A5410;
  --maxw:1160px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Lato',system-ui,sans-serif;color:var(--carbon);background:var(--white);line-height:1.7;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4,.serif{font-family:'Fraunces',Georgia,serif;font-weight:500;line-height:1.15;letter-spacing:-.01em}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
.narrow{max-width:760px;margin:0 auto;padding:0 28px}
.eyebrow{font-size:.8rem;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:var(--teal)}
.muted{color:var(--grey)}
.btn{display:inline-block;padding:14px 26px;border-radius:8px;font-weight:700;font-size:.95rem;transition:.2s;cursor:pointer;border:2px solid transparent}
.btn-primary{background:var(--teal);color:#fff}.btn-primary:hover{background:var(--teal-d)}
.btn-ghost{border-color:#d8d7d2;color:var(--carbon)}.btn-ghost:hover{border-color:var(--teal);color:var(--teal)}
.btn-red{background:var(--red);color:#fff}.btn-red:hover{filter:brightness(.92)}

header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);border-bottom:1px solid #ececea}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px}
.nav .logo{height:40px;display:block}
.brand{display:flex;align-items:center;gap:10px;min-width:0}
.brand img{height:42px;width:auto;display:block;flex:none}
.brand-txt{display:flex;flex-direction:column;line-height:1;white-space:nowrap}
.brand .bt-main{font-weight:700;font-size:1.5rem;color:var(--carbon);letter-spacing:-.02em}
.brand .bt-sub{font-size:.6rem;letter-spacing:.16em;color:var(--grey);text-transform:uppercase;font-weight:600;margin-top:3px}
@media(max-width:560px){.brand img{height:36px}.brand .bt-main{font-size:1.3rem}.brand .bt-sub{display:none}}
.nav-links{display:flex;gap:30px;align-items:center}
.nav-links a{font-size:.92rem;font-weight:600;color:var(--carbon);transition:.15s}
.nav-links a:hover{color:var(--teal)}
.nav-cta{background:var(--teal);color:#fff!important;padding:10px 20px;border-radius:8px}
.nav-cta:hover{background:var(--teal-d)}
.burger{display:none;font-size:1.7rem;background:none;border:0;cursor:pointer;color:var(--carbon)}

/* marquee / barra en movimiento */
.marquee{background:var(--carbon);color:#fff;overflow:hidden;white-space:nowrap;border-top:1px solid #3a3f42;border-bottom:4px solid var(--red)}
.marquee__track{display:inline-flex;align-items:center;animation:mq 42s linear infinite;will-change:transform}
.marquee:hover .marquee__track{animation-play-state:paused}
.marquee__item{font-family:'Fraunces',Georgia,serif;font-weight:500;font-size:1.5rem;padding:15px 0;display:inline-flex;align-items:center}
.marquee__item .sep{color:var(--red);margin:0 30px;font-size:.9rem;transform:translateY(-2px)}
.marquee--teal{background:var(--teal);border-bottom-color:var(--red);border-top:none}
.marquee--teal .marquee__item{font-size:1.35rem}
.marquee--teal .sep{color:#fff;opacity:.55}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.marquee__track{animation:none}}

.hero{position:relative;overflow:hidden;background:var(--bone)}
.hero-net{position:absolute;inset:0;width:100%;height:100%;opacity:.5;pointer-events:none}
.hero-inner{position:relative;display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center;padding:88px 0 96px}
.hero h1{font-size:clamp(2.6rem,5.2vw,4.3rem);margin:18px 0 22px}
.hero h1 .accent{color:var(--red)}
.hero p.lead{font-size:1.2rem;color:#3a3f42;max-width:33ch;margin-bottom:32px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}
.hero-art{display:flex;justify-content:center;align-items:center}
.hero-art img{width:100%;max-width:340px;height:auto;filter:drop-shadow(0 20px 40px rgba(15,110,86,.14))}

section{padding:96px 0}
.section-head{max-width:680px;margin-bottom:52px}
.section-head h2{font-size:clamp(2rem,3.6vw,2.9rem);margin:14px 0 16px}
.section-head p{font-size:1.12rem;color:var(--grey)}

.shift{background:var(--white)}
.shift-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.stat{border-left:3px solid var(--red);padding:6px 0 6px 22px;margin-bottom:26px}
.stat b{font-family:'Fraunces',serif;font-size:1.5rem;color:var(--carbon);display:block}
.quote-big{font-family:'Fraunces',serif;font-size:1.7rem;line-height:1.35;color:var(--carbon)}
.quote-big span{color:var(--teal)}

/* infographic: comparison */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:10px}
.compare .col{border-radius:16px;padding:30px 28px}
.compare .info{background:#f1f1ef;border:1px solid #e6e5e1}
.compare .comp{background:var(--teal);color:#fff}
.compare h4{font-size:1.25rem;margin-bottom:14px}
.compare .comp h4{color:#fff}
.compare ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.compare li{padding-left:26px;position:relative;font-size:1rem}
.compare li::before{content:"";position:absolute;left:0;top:9px;width:9px;height:9px;border-radius:50%}
.compare .info li::before{background:var(--grey)}
.compare .comp li::before{background:#8fd9c3}

/* value chain */
.cr{background:var(--teal);color:#fff}
.cr .eyebrow{color:#8fd9c3}.cr h2{color:#fff}.cr .section-head p{color:#cdeadf}
.chain{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:12px}
.chain .step{background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.22);padding:12px 18px;border-radius:999px;font-weight:600;font-size:.95rem}
.chain .arrow{color:#8fd9c3;font-weight:700}
.chain .step.first{background:#fff;color:var(--teal)}
.chain .step.last{background:var(--red);border-color:var(--red)}

/* capacidades */
.caps-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.cap{border:1px solid #ececea;border-radius:16px;padding:28px 24px;transition:.2s;background:#fff}
.cap:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(0,0,0,.06)}
.cap .dot{width:34px;height:34px;border-radius:50%;display:flex;align-items:center;justify-content:center;margin-bottom:18px}
.cap .dot span{width:12px;height:12px;border-radius:50%;display:block}
.cap h3{font-size:1.35rem;margin-bottom:8px}.cap p{font-size:.96rem;color:var(--grey)}
.cap.c1{border-top:4px solid var(--teal)}.cap.c1 .dot{background:var(--teal-l)}.cap.c1 .dot span{background:var(--teal)}
.cap.c2{border-top:4px solid var(--blue)}.cap.c2 .dot{background:#E6F1FB}.cap.c2 .dot span{background:var(--blue)}
.cap.c3{border-top:4px solid var(--amber)}.cap.c3 .dot{background:#FAEEDA}.cap.c3 .dot span{background:var(--amber)}
.cap.c4{border-top:4px solid var(--red)}.cap.c4 .dot{background:#FCEBEB}.cap.c4 .dot span{background:var(--red)}

/* about */
.about{background:var(--bone)}
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.pill-row{display:flex;gap:10px;flex-wrap:wrap;margin:22px 0}
.pill{background:#fff;border:1px solid #e4e3df;border-radius:999px;padding:8px 16px;font-size:.88rem;font-weight:600}
.founder{background:#fff;border-radius:16px;padding:34px;border:1px solid #eceae6}
.founder .q{font-family:'Fraunces',serif;font-size:1.35rem;line-height:1.4}
.founder .name{margin-top:18px;font-weight:700}.founder .role{color:var(--grey);font-size:.9rem}

/* founder */
.founder-sec{background:#fff}
.fgrid{display:grid;grid-template-columns:.82fr 1.18fr;gap:52px;align-items:center}
.portrait{position:relative;border-radius:20px;background:var(--teal);overflow:hidden;min-height:440px;display:flex;flex-direction:column;align-items:center;justify-content:center;color:#fff;padding:30px;text-align:center}
.portrait .net{position:absolute;inset:0;width:100%;height:100%;opacity:.16}
.portrait .mono{position:relative;width:150px;height:150px;border-radius:50%;background:rgba(255,255,255,.10);border:2px solid rgba(255,255,255,.45);display:flex;align-items:center;justify-content:center;font-family:'Fraunces',serif;font-size:62px}
.portrait .pphoto{position:relative;width:230px;height:230px;border-radius:50%;object-fit:cover;box-shadow:0 0 0 4px rgba(255,255,255,.25),0 16px 34px rgba(0,0,0,.22)}
.portrait .pname{position:relative;font-family:'Fraunces',serif;font-size:1.5rem;margin-top:22px}
.portrait .prole{position:relative;opacity:.85;font-size:.9rem;margin-top:4px}
.portrait .ph-note{position:absolute;bottom:14px;left:0;right:0;font-size:.72rem;opacity:.6}
.creds{display:flex;flex-wrap:wrap;gap:8px;margin:20px 0 8px}
.cred{background:var(--teal-l);color:#0a5240;border:1px solid #cfeadf;border-radius:999px;padding:7px 15px;font-size:.85rem;font-weight:600}
.tray{display:flex;flex-wrap:wrap;gap:22px;margin:18px 0 6px}
.tray .t b{font-family:'Fraunces',serif;font-size:1.6rem;color:var(--red);display:block;line-height:1.1}
.tray .t span{font-size:.86rem;color:var(--grey)}
.books{display:flex;gap:14px;flex-wrap:wrap;margin-top:20px}
.book{border:1px solid #ececea;border-radius:12px;padding:12px 16px;display:flex;gap:12px;align-items:center}
.book .spine{width:30px;height:42px;border-radius:3px;background:var(--red);box-shadow:inset -3px 0 0 rgba(0,0,0,.15)}
.book .spine.teal{background:var(--teal)}
.book b{font-family:'Fraunces',serif;font-size:1rem;display:block}
.book span{font-size:.78rem;color:var(--grey)}

/* manifiesto */
.manif{background:var(--carbon);color:#fff}
.manif .wrap{max-width:820px;text-align:center}
.manif p{font-family:'Fraunces',serif;font-size:1.4rem;line-height:1.5;color:#e7e7e6;margin-bottom:20px}
.manif .final{color:var(--red);font-weight:600;font-size:1.9rem}

/* ideas / blog cards */
.ideas{background:var(--white)}
.ideas-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.card{border:1px solid #ececea;border-radius:16px;overflow:hidden;display:flex;flex-direction:column;transition:.2s;background:#fff}
.card:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(0,0,0,.07)}
.card .thumb{height:150px;display:flex;align-items:center;justify-content:center}
.card .body{padding:22px 24px;display:flex;flex-direction:column;gap:10px;flex:1}
.card .tag{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--teal)}
.card h3{font-size:1.25rem}
.card p{font-size:.93rem;color:var(--grey)}
.card .more{margin-top:auto;font-weight:700;color:var(--teal);font-size:.9rem}

/* newsletter */
.news{background:var(--teal-l)}
.news .wrap{max-width:760px;text-align:center}
.news h2{font-size:clamp(1.8rem,3.2vw,2.5rem);margin-bottom:14px}
.news p{font-size:1.1rem;color:#2c5a4c;margin-bottom:28px}

/* contact */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px}
.contact form{display:flex;flex-direction:column;gap:14px}
.contact input,.contact textarea{font-family:inherit;font-size:1rem;padding:14px 16px;border:1px solid #dcdbd7;border-radius:10px;background:#fff}
.contact input:focus,.contact textarea:focus{outline:none;border-color:var(--teal)}
.contact .info p{margin-bottom:14px}.contact .info a{color:var(--teal);font-weight:600}

/* footer */
footer{background:#1f2224;color:#c9c9c7;padding:56px 0 30px}
.foot-grid{display:flex;justify-content:space-between;align-items:flex-start;gap:30px;flex-wrap:wrap}
footer .flogo{height:44px;margin-bottom:16px}
.foot-links{display:flex;gap:26px;flex-wrap:wrap}
.foot-links a{color:#c9c9c7;font-size:.9rem}.foot-links a:hover{color:#fff}
.foot-bottom{border-top:1px solid #34383a;margin-top:34px;padding-top:20px;font-size:.82rem;color:#8b8f91;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* article */
.article-hero{background:var(--bone);padding:70px 0 50px}
.article-hero .eyebrow{margin-bottom:12px}
.article-hero h1{font-size:clamp(2.1rem,4.2vw,3.2rem);max-width:20ch}
.article-meta{color:var(--grey);font-size:.92rem;margin-top:18px}
.article-body{padding:56px 0 40px}
.article-body p{font-size:1.14rem;margin-bottom:22px;color:#33383a}
.article-body h2{font-size:1.7rem;margin:38px 0 14px}
.article-figure{margin:34px 0}
.pullquote{font-family:'Fraunces',serif;font-size:1.7rem;line-height:1.4;color:var(--teal);border-left:4px solid var(--teal);padding:6px 0 6px 26px;margin:34px 0}
.field-note{background:var(--teal-l);border-radius:14px;padding:26px 28px;margin:30px 0}
.field-note .lbl{font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--teal);margin-bottom:10px}
.field-note p{font-size:1.05rem;color:#2c5a4c;font-style:italic;margin:0}
.author-box{display:flex;gap:16px;align-items:center;border-top:1px solid #ececea;border-bottom:1px solid #ececea;padding:24px 0;margin:36px 0}
.author-box .av{width:52px;height:52px;border-radius:50%;background:var(--teal-l);display:flex;align-items:center;justify-content:center;font-weight:700;color:var(--teal);font-size:1.1rem}
.article-cta{background:var(--carbon);color:#fff;border-radius:16px;padding:34px;text-align:center;margin:20px 0 10px}
.article-cta h3{color:#fff;font-size:1.5rem;margin-bottom:12px}
.back-link{color:var(--teal);font-weight:700;font-size:.9rem}

@media(max-width:900px){
  .hero-inner,.shift-grid,.about-grid,.contact-grid,.compare,.fgrid{grid-template-columns:1fr}
  .portrait{min-height:auto;padding:44px 30px}
  .portrait .pphoto{width:200px;height:200px}
  .hero-art{order:-1}
  .caps-grid,.ideas-grid{grid-template-columns:1fr 1fr}
  .nav-links{display:none}.burger{display:block}
  .nav-links.open{display:flex;position:absolute;top:76px;left:0;right:0;flex-direction:column;background:#fff;padding:20px 28px;gap:18px;border-bottom:1px solid #ececea}
  section{padding:70px 0}
}
@media(max-width:560px){.caps-grid,.ideas-grid{grid-template-columns:1fr}}